August 20, Moscow. - State Atomic Energy Corporation Rosatom has switched to using a united brand. While preserving their names and unique identity, companies and organizations of the Russian nuclear industry are getting unified logos based on the trademark of Rosatom - the Mobius strip. The use of the umbrella brand in the Russian nuclear industry will allow a unified positioning of Rosatom companies and organizations on the domestic and foreign markets, which, in turn, will lead to higher recognition of Russian nuclear industry enterprises and their projects among partners and customers.
The rebranding campaign was developed as part of the new Rosatom strategy approved in April, which is based on the principle of "United Rosatom". The introduction of a unified branding system is a logical step in consolidating the efforts of the industry in promoting products and services on the Russian and foreign markets. Rosatom has created a strong and respected international brand, and the use of a name with a long history, in particular in promoting new products in the non-nuclear sphere (digital products, development of the Arctic, environmental projects, mechanical engineering, etc.), creates wide opportunities for Rosatom on the world market.
It is symbolic that rebranding campaign coincides with the Russian nuclear industry 75th anniversary. Entering the next stage of its development, Rosatom Corporation will keep responding efficiently to world market challenges to create new opportunities for future generations.
From now on, the logo of RAOS Project Oy has become like this:
State Atomic Energy Corporation Rosatom is the only company in the world that has the resources and competencies to offer energy solutions across the nuclear supply chain, including assets in design, construction and operation of nuclear power stations, uranium mining, conversion and enrichment, supply of nuclear fuel, decommissioning, spent fuel storage and transportation, and safe nuclear waste disposal. Rosatom is also engaged in the production of equipment and isotope products for the needs of nuclear medicine, scientific research, and materials science, the production of digital and various innovative products. The company’s strategy is to develop low-carbon power generation projects, including in the wind generation field. Today, Rosatom brings together over 400 enterprises and organizations and over 250,000 employees.
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PR Group, RAOS Project Oy
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